New Intel factory cpu coolers look so much better than what they used to be. I get the point of giving one out with the cpu but the old ones look terrible and for the most part were not good enough depending on the ambient temperature, my old go to was always the Cooler Master Hyper 212 tower basic but functional, build looking good 😎✌️
Yes you are right it has improved a lot in the appearance of intel heatsinks compared to the past, and I have seen that there are also boxes that have the intel heatsink with LEDs.
In my case I wanted to give the stock heatsink a chance and if I experience very high temperatures in the future I will immediately replace it with a higher quality heatsink with a quality thermal paste.
I have not yet pressurized the new pc that I completed today but so far the CPU temperature has never exceeded 50°