Yes you are right it has improved a lot in the appearance of intel heatsinks compared to the past, and I have seen that there are also boxes that have the intel heatsink with LEDs.
In my case I wanted to give the stock heatsink a chance and if I experience very high temperatures in the future I will immediately replace it with a higher quality heatsink with a quality thermal paste.
I have not yet pressurized the new pc that I completed today but so far the CPU temperature has never exceeded 50°