On July 15, 2012, South Korean singer and rapper PSY burst onto the global music scene with a bright blue tuxedo, an unforgettable horse dance, and energetic beats worthy of his big brother Gangnam Style.
Twelve years later, the Korean rapper is having a great time, proud of his "biggest trophy" but relieved of the pressure of repeating such famous feats.
A spectacular music video posted on YouTube 10 years ago was a huge hit, spawning thousands of imitations and parodies of the riding dance. It was the first YouTube video to reach billions of views and allowed Psy to achieve something that had always eluded K-pop: global recognition. The influence of this song went beyond the music industry. In fact, the success of "Gangnam Style" is considered an important catalyst for the recent "Korean Wave" or "Korean Wave", a term describing the international spread of Korean culture, which the Korean government has attempted to address through the music. promote it. . And the media of the nineties.
PSY has released three albums since Gangnam Style. His most recent work, Psy 9th, was released last April through P NATION, a label and artist agency that he founded in 2019. Although he is now out of the public eye, the rapper does not believe he is ready and is dedicating his time to his music and his company.
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