When you have a product like content, sprinkling tokens on it doesn't make the product valuable. You need people buying tokens to support the product, much like readers buying magazines or books. The usual approach just leads to overwhelming sell pressure, every time. Mainly because there's no interest in attracting people who want to pay. Only people wanting to get paid. Then those "earned" tokens are used to sprinkle more tokens upon other products. No buy pressure whatsoever once those gears start turning. Just holders and sellers.