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RE: What hive needs most is an onboarding process for new users!

in #hive28 days ago

It looks like people identified the problem very well. It's not all about creating accounts easily (although that matters), it is the training funnel that is the most important part. Can you believe that the most successful app on Hive started focusing on that after 6 years since it launched? Maybe we're slowly maturing. And that speaks about the crypto space in general - many of them are all talk and no product.

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I think that we would need a quantity of these training funnels and adapt these to a specific target group. Maybe one funnel to people who want to join games. One funnel for people who want to have a nice time online and want to join a community. One funnel for people for whom a couple of dollars a day could make a difference in their lives. One funnel for people seeking to invest money and get a return. One funnel for people who want to develop apps on a chain.

By throwing around hive links we are selling something very broad to everybody and people should join a chain when they have actually no idea what this chain is capable of.

That's a good point. These targeted funnels should exist. In fact, one existed from @jongolson, I forgot what that program was called.

There are some problems with onboarding+training funnels though. The only way to effectively do them is to build an email list and create a targeted email series. The problem with those is that they often go to spam or people purposely enter their email addresses they don't usually check. The other option is to create a website like Jon and Blain created years ago, that works step-by-step, promote it and get people to join, and from there, everything else that's in the funnel. I don't know of another way to create a funnel.

But that doesn't exclude the fact that each app should have their own internal funnel that leads the new user through the early experience with the app, after they join.