That's pretty much the $64,000 question, isn't it? The tools continue to be added but no one has really figured out what to do with them. Between AI, web-building services, play2earn, and social media, you would think there would be something out there. I think Inleo is on the right track with the whole building Monthly Active Users and then supporting its token with outside advertising revenue, but as we can see with the price, it is certainly not there yet. Basically, at this point, it's still about either a subscription model or advertising revenue. You've got to get further out of the box than I can think of right now in order to come up with something that might work.
Someone is going to do it at some point, and make it look obvious, and we'll all sit back and say "Why didn't I think of that?".