Maybe the key element — as you touch on a little — is whether the post adds some kind of value to the data stream.
Someone posting a warning of on ongoing phishing attack in 50 words likely is adding a lot of value. A 1000-word ramble about the sandwich you ate for lunch, with the same sandwich pictured from 42 angles? Likely, not so much.
Of course, "value" on Hive is pretty ambiguous... some people seem into information only and consider personal stories a waste of blockchain space... and vice versa.