I think that we would need a quantity of these training funnels and adapt these to a specific target group. Maybe one funnel to people who want to join games. One funnel for people who want to have a nice time online and want to join a community. One funnel for people for whom a couple of dollars a day could make a difference in their lives. One funnel for people seeking to invest money and get a return. One funnel for people who want to develop apps on a chain.
By throwing around hive links we are selling something very broad to everybody and people should join a chain when they have actually no idea what this chain is capable of.