I agree with you that at the moment, there are not really many arguments that speak for hive for people to sign up. In addition to that these arguments are not visible from the outside so that people have no idea what hive could actually do for them. I believe we need to target specific groups and offer them a real solution. We shouldn't promote hive but the solution for them and they would sign up to hive without even realizing what it really is. That's exactly what SL did and how it brought a lot of people to hive.