Yes, I think the same way. We can never underestimate the capacity of cinema and TV series to export traditions, cultural values and scales of social values to other parts of the world.

Somewhere I read that this is considered part of 'Soft Diplomacy' and in part it is also considered a weapon of cultural penetration to other peoples, although the latter seems to me (sometimes) a bit exaggerated :)
Stay !ALIVE
!LOLZ