Like most things we consume online, the title catches our attention. Just like traditional Media, the headline is the main clincher. If anyone still consumes MSM, they will know the headline doesn't even reflect the post nowadays. It's all about grabbing that attention for the first five seconds.

This post is a prime example. I saw the title and thought, "Oooh, let's read that" even before I noticed it was you who had penned it. It is well worth the read (including the comments), much like most of your posts!

!SLOTH