Actually, you did 2 different questions in this post... one from the title, and another one at the end of the post... :)
May - I ask you, what is Hive for you?
When I saw the title, I immediately got an answer in my head... especially after the great BuzzParty meetup that we had in Hamburg... Hive is people! As a matter of fact, just before seeing your post, I got an idea for a future post with exactly that title... Hive is people... :)
But ASK yourself, why are you on Hive?
This sounds like the same question, but it's not... I could easily answer the same... PEOPLE... But, I will go with another answer... CHOICE... In general, I found the whole crypto as one freedom of choice that we didn't have before... now we do have... and being here from the early days, I would say that it is our "obligation" to keep growing this space... Everyone can contribute in their own way... coding, inspiring others, educating, motivating, etc.
Cheers! Keep on inspiring and showing by example how it is done!!!