Cool - thanks for clarifying - two more questions!
Does it have to be a blog post or does any kind of post count? (e.g. my D.Buzz's aren't blog posts - so would they count?)
Does it still count if there is a beneficiary but otherwise it's all HP? For example if I post a video on 3Speak or post a Vimm stream there is a beneficiary for a small percentage to 3Speak (11%) /Vimm (10%)