I agree with you. What I think is that we need many different ways to attract people. There isn't just one good way I believe. It can be over games or over apps. It always depends what kind of objective is "sold" and to whom it is presented. By just promoting hive as a blockchain we are doing a poor job because before knowing what hive offers, people have to make a choice and in my opinion, we need to come up with different specific solutions.