I think recruitment will be far easier this year, and next year with the upcoming Bull run. I've been seeing a hell of a lot of Crypto-centric content, which has a focus on projects, and coins to invest in, so I think Hive will and should be a big part of that. TikTok seems to be a good outlet to discuss these things, so putting some emphasis on that platform may help. I know X has a lot of community members posting, and replying to people, so that surely will help too.
On a personal level, I think discussing Hive with friends and family is a great way to at least get people to know about it, even if they don't immediately join. Over the last two years I've spoken to everyone about the place and so far have brought my sister, mum, two friends from the cover band, and a mate of mine, who then got his partner. Of all of the people I've brought in my mate is the only one who posted the most. My sister makes YouTube videos, and I'm trying to get her to publish them on 3Speak, because some of them are really good, and it might be a way to get her to see it as a viable option and another place to post her stuff, she hasn't yet though, but I'm still encouraging her. My uncle and cousin have a YT channel too, and they make model/ historical videos, and I've been telling them about Hive and 3Speak too. I think being able to earn a few bob through posting on 3Speak would be great for small channels on YT who don't earn anything yet, and it could be a great way to encourage them to keep making videos and posting.