I like this idea ! All I do in Reddit currently is occasionally search it for things that Google won't tell me.
But I really, really like the idea of low-key messaging. We're very much in a "hard sell" era right now, and not hard selling could automatically make people sit up and take notice.
I'm getting really fed up with calls to my business by people who are absolutely determined to bulldoze through a 10-minute script, but can't answer the question of "if what you are selling is so good and such great value, why does it have to be pushed so hard, and wouldn't the price be better if it didn't have to fund wages and commissions for a team of salesmen ?"
Hive is all about being different, so making people's first contact non-salesy is a brilliant start 😀