As a owner of a business, don't only focus on just making a profit, your primary aim is to satisfy your customers and other things will definitely fall in place.
When you become the boss on your own, you will be well equipped to take any kind of loss that comes in your business. So, instead of going into a business just to make gains, forget about the profits, grow your base by making your customers happy. You have to show them that their satisfaction is more important than just you making profit from them.
Get loyal customers by treating them as your family. Show interest on your customers, get to know more about their business and how well they are doing in their personal life. If your customers has a family, you can simply just ask about how his or child is doing, and this little gesture will really take you far in putting your customers satisfaction first.
When your customers know that you care so much about them, they will feel very fulfilled and will always want to patronize the goods and services that you are offering. You don't have to always get excited when your customers pay you. Be excited when you happily serve your customers and they thank you afterwards. Just by remembering little details about what your customers love and what they don't, you can win a special place in their heart.
Let us be very sincere, not all your customers will respond positively to your nice gestures. Some customers will be rude to you even when you decide to be nice to them, and they might not see anything good in those your kind gestures.
But this should not stop you from being polite always. Even if some of your customers are rude to you, still be polite to them. Be very tolerant, Don't be quick to get angry. You have to non-judgmentally accept your customers and know they are not perfect. Accept all the warts and everything.
Being polite is the only way that you keep your customers and make them comeback for them. There is nothing like matching energy for energy when it comes to business. Don't your customers bad energy with your own bad energy. Some of this customers might come out from their home angry because of what their partners or loved ones did to them and they will want to pour all the anger on you, but the best thing you can do for them is to still be polite with them.
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You already know the popular saying that "customers are always right". That statement is still valid till date. For the betterment of your business, you have to always accept that your customers are always right and act accordingly. Even when your customers are rude to you, prove to them that are right by being polite, they will have no choice but to come back next time because of the way you treated them.
If you do all this, the amount of profits and gains you make in your business will really soar.
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