In my view a good way to promote Hive on X is to put good Hive posts/content onto X. Like a crosspost. People will see it and jump into the Hive link. That drives traffic into our ecosystem.
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Does it? It used to for sure, however me and other colleagues who share Hive content on Twitter claim it's not the case anymore. People don't see our posts and it's even less likely for thembto click the link
Maybe, I cannot really compare it to the early Hive days since I only joined 3 years ago and the first year wasn’t too active.
I already thought that maybe it depends these days much more on the blue hook. If you have it your content is more likely to show up to people and prioritized on X.