It's a really bad advert that maybe has got a lot of attention, but not the good type. It's not like they are Ryanair and their brand just means cheap and nasty. It was a slap in the face to their core customer base and looks like the brand goes up in smoke, lucky to the guys who sold it to Tata!
My sister bought the FPace SUV and it looks and drives nice, but it didnt impress like their classic cars. I think it is a case to buy it to stand out and have a jaguar. I guess that won't work anymore!!
The Range Rover is still a great looking SUV though, the Discovery Sport with the off centre number plate at the back isn't, not sure why they did that.