Well, this reminds me of Nokia's CEO final speech where his words were "we didn't do anything wrong but somehow we lost" it's I think the fast changing society, leading to the death of some legendary brands.
I guess when the people running the companies change, then the brand changes too.
I would think thought that no matter who is in charge, the goal would be to sell cars. Not run the business into the ground.
It's very bizarre, the CEO came out defending the marketing guy, it seems they detached from reality. Guess my next car is Hyundai.