I believe that the main thing is to define the business model, so we would introduce the idea of DAO, which is not very well known by many users. I think that by showing that decisions can be made collectively instead of just one person deciding everything, it could be a good attraction.
Another point is to think about dApps that can attract attention, try to understand something that does not yet exist in web3 or blockchains and thus create an application for that. I feel that we have many dApp games, but what about other types of apps, for example, to track the exercises you do at a gym or a recipe book?
Finally, I believe that gamifying or in this case tokenizing the entire process would be interesting, transforming the process that we are creating into a game, so that the tokens would be to reward contributions, strengthen the stake and the economy and enable decentralized governance.