You hit the nail right in the middle!
The business aspects seem to be totally missing with most of the services on HIVE.
We can argue if HIVE should focus on being a social network, and content store solution (incl video and other types of documents when 3Speak is ready), or it should be a chain that onboards all sorts of other types of dApps, but regardless, the business aspect is so much needed.
I think HIVE ecosystem can do with some kinda of accelerator program. In the fiat world, such programs are everywhere to support (startup) businesses in all sorts of aspects the team may not have sufficient knowledge and experience with. Like legal, like 'how to build a business model', like accounting.