Well, as you say it is a gambling site, so I wouldn't say I trust them 100%.
But since I proposed the poker to them and have brought a lot of ideas to the team of Kryptogamers, so I am pretty sure that there will be no greed in on the poker feature due to the setup of this.
Okay . Cheating as opposed to greed. Who will monitor who sees what in a game. There has been more than one BIG poker room that has been caught cheating. I think the first to be highlighted was absolute poker.
Insiders playing the game with no chance of losing. Some accountability was held there. If I remember right Pokerstars helped those who had been ripped.
On a much smaller site. What is your guarantee this will not happen. IF you cannot give assurances here. Then any site you might choose is the wrong one.
What I suggested was tournaments and sit and go's. No cash game.
All players must be invited for entry. Buy-in will have a small fee for the host-site and maybe for the person arranging the tournament. Fee for site is fixed (either 100% fixed amount or percantage). I didn't think much about the fee for host-person, so I have no answer as to what that would be.
It would also be possible to host freerolls, also with invitation. Host will pay a small fee for this tournament.
For both freerolls and buy-in tournaments would be the option for participating players to add to the prizepool by donating. No fee on this.
In my opinion, this should eliminate cheating. There may be a few things that will enable cheat, but I believe this is a strong starting point regardless of what site it is hosted on. Still has to be a trusted site though.