When you receive messages like this on web2. Like okay cool but what does this info do for me? Get active on chain, socialize, connect with others, etc. No free lunches/rewards just for showing up again and creating content no one's gonna read unless you put in the work.
You just said it all. The cycle for these people seems to always be the same.
Meanwhile, those of us who have been putting in work will keep putting in work. In a way, I preferred the two bear markets I have experienced on Hive... less of the expectation of ease, more quality because people wanted to create quality in community for that purpose.