I like anything that is bringing in outside money especially from ads or referral income to buy and power up Hive while bringing in new users. Right now I fail to find reasons to buy more Hive as all value seems to be slowly but surely drained by the HBD yield and so many users who get curated and are cashing out everything without any form of investment.
Hive has been in a 1000-Day downtrend and it doesn't look like it will turn around anytime soon. Big Green candles is what we need to attract more users again. Feels like some kind of big community effort along with some changes are needed to make that happen.
Good luck with the initiative!